Steve Payne, Feld Entertainment
Amy McWethy, Feld Entertainment
"The World’s Premiere Live Family Entertainment Company Names
(October 2, 2007 – Vienna, VA) – Feld Entertainment, Inc. has named Nicole Feld and Alana Feld, Executive Vice Presidents of the company. In these new positions, Nicole and Alana are charged with developing, growing and marketing Feld Entertainment’s live family productions to the next generation of consumers. Just this year alone, Feld Entertainment will launch seven live touring productions, while continuing to market all its existing shows throughout the world. These include the 138th Edition of The Greatest Show On Earth®, the 3rd Edition of Ringling Bros and Barnum & Bailey® The Gold Unit, the domestic and international tours of the company’s hottest new property, Disney’s High School Musical: The Ice Tour, a third tour of a Disney Live! stage production, Playhouse Disney Live! and a second North American tour of Doodlebops Live!
Two New Executive Vice Presidents
“As we continue to position ourselves for greater expansion in the live family entertainment business, Nicole and Alana, have proven as producers that they can manage the creative direction of our shows and as marketers, they have more than demonstrated their astute business skills in how to best position the company’s live entertainment productions,” said Mike Shannon, Chief Operating Officer, Feld Entertainment.
Both Nicole and Alana will continue to work closely with Kenneth Feld, Chief Executive Officer and with the company’s executive and creative teams on the strategic direction, expansion and management of its valuable assets.
“As was tasked before me by my father, Irvin Feld, I’ve now tasked to my daughters, Nicole and Alana to continue to “out do” each new production and optimize our position in the industry while keeping to the core purpose of the company, creating lifelong memories, at the heart of all Feld Entertainment productions” said Kenneth Feld.
Nicole Feld joined Feld Entertainment in 2001, when she left People Magazine after having sharpened her sense of visual presentation and seeing firsthand the market-sensitive “packaging” needed to sustain an audience. By 2002, Nicole stepped up to the position of Assistant Producer, working alongside Kenneth on productions of The Greatest Show On Earth and Disney On Ice. Starting with the 134th Edition of Ringling Bros.®, Nicole assumed the role of Producer, becoming the first woman in the history of Ringling Bros. to hold that position. She also led the efforts to re-imagine the circus with the biggest changes in 50 years for the 136th Edition.
In her new position, Nicole will continue to develop innovative Feld Entertainment projects, including the company’s newest venture, Disney’s High School Musical: The Ice Tour, the first property in company history to launch three tours simultaneously.
“Nicole’s quest to constantly “push the envelope” with the next editions of The Greatest Show On Earth, along with her intuitiveness for exciting new properties and her ability to adapt and place them on tour gives the company a competitive edge over other live entertainment productions,” said Jerry Bilik, Vice President Creative Development, Feld Entertainment.
Alana joined the company in 2003 and her previous experiences working for advertising and marketing agencies gave her unparalleled success in promoting and marketing Feld Entertainment’s live family productions, Disney On Ice and Ringling Bros and Barnum & Bailey, in one of the country’s top entertainment markets, New York City. This achievement took Alana to Europe where she successfully marketed the company’s international Disney On Ice shows.
In 2006, working alongside her father Kenneth, Alana returned to the United States and retraced her grandfather’s footsteps as a rock-n-roll promoter, by bringing the first North American tour of Doodlebops Live! to a legion of pint-sized fans across America. This year, Alana led the second tour of Doodlebops Live! and a new Disney Live! stage production, Playhouse Disney Live!, the first U.S. live touring stage production featuring favorite characters from four shows in Disney Channel’s popular Playhouse Disney program block for preschoolers.
“Alana’s innovative and resourceful business sense has transformed the company’s touring structure and we are now able to bring more shows to a greater number of markets than ever before,” said Jeff Meyer, Senior Vice President, Event Marketing and Sales, Feld Entertainment.
Under Alana’s direction, the Doodlebops Live! and Disney Live! productions, which currently tour 80-90 markets per season with the business model of 2-4 cities per week, are expected to expand to secondary and tertiary markets over the next several years. In her new role, Alana will be joined by the company’s creative development department while continuing to work closely with the stage shows sales & marketing team.
About Feld Entertainment Feld Entertainment, Inc. is the worldwide leader in producing and presenting live family entertainment that lifts the human spirit and creates indelible memories, with 25 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in 50 countries and on six continents to date and include Disney On Ice, Disney Live!, Doodlebops Live! and Ringling Bros. and Barnum & Bailey® .