Behold An Empire Built On Big Funny Shoes
Call it a coup d'entertainment, if you will. A masterful capturing of the
hearts of audiences across 47 countries and six continents since the company's
inception in 1967. A feat that makes Feld Entertainment® the largest provider
of live action family entertainment in the world. And it's no wonder, really.
Armed with the magic that makes everyone feel like a kid again, how could
anyone resist? In fact, 25 million people flock to Feld Entertainment®'s
productions every year. On any given day, families from every corner of the
globe rush to take their seats at more than 30 live performances that bear the
Feld Entertainment® name. And in offices and production facilities worldwide,
more than 2500 employees fill their days finding new ways to thrill, dazzle and
delight audiences so they keep coming back for more.
Irvin Takes The Circus World For A Loop
When
Irvin Feld emerged in the 50's to fulfill his destiny as "The Greatest Showman
on Earth," it was as if he had arrived solely to give the circus a new lease on
life. From the clutches of obsolescence, he took the run-down production and
nurtured it back to health for the benefit of generations to come. Irvin saw
the declining show was in dire need of rejuvenation to compete in the
marketplace and he had just the prescription to resuscitate it. A rock and roll
promoter with bigger-than-life dreams and a tireless fervor to fuel them, Irvin
Feld used his entrepreneurial savvy to enable the show to tour year-round and
continually draw crowds. Soon Mr. Feld owned the circus in every way but on
paper. With his purchase of Ringling Bros. in 1967, Irvin could finally unleash
the inspiration that would transform the production into the lavish spectacle
he envisioned. Now the world would know a circus so timeless that families
would be able to experience the thrill of wonderment one generation after
another. In addition to creating a second and equally outstanding touring unit,
Irvin Feld's innovations included television specials, national ad campaigns
and creative public relations. With these efforts and the many that followed,
Irvin catapulted Ringling Bros. back to its rightful place as America's premier
entertainment experience. Thanks to Feld Entertainment®, the GREATEST SHOW ON
EARTH® now has the proud distinction of being the only source of live family
entertainment to have performed nonstop in three centuries!
Kenneth Builds A Kingdom
Having
worked in all aspects of production since joining the company in 1970, Kenneth
Feld was steeped in the circus business and primed to pick up where his father
left off. After Irvin Feld's death in 1984, Kenneth would not only uphold the
legacy his father had created, he would expand it, glorify it and perfect it in
the entrepreneurial tradition that Irvin had started. After all, Kenneth had
the same Feld fervor but visions of his own to bring to fruition. With the
circus as the hub, the gem of his jewel case, Kenneth set out to build and
ultimately create the live action empire of enterprises we know today as Feld
Entertainment®.
Kenneth Puts Mickey On Ice
Together, Irvin and Kenneth
had seen the promise of adding the Ice Follies and Holiday On Ice to their
operation in 1980. Having revitalized the lackluster ice show, they created a
new and dazzling lure for audiences to enjoy. Another success had been wrought
by the Feld duo. But for Kenneth, this was no place to rest. He had his eye on
the big brass ring. And it had mouse ears attached to it. Kenneth pursued the
attention of Disney in hopes of obtaining worldwide rights for the use of their
much-loved personalities in arena shows. In 1981, when Walt Disney's World On
Ice became a Feld reality, Kenneth's instincts hit paydirt and his kingdom
became an even more enchanted place. Because along the way, a new genre of
entertainment had been born. The first full-length story on ice had been told.
Twenty Disney On Ice shows later, the popularity of these fanciful tales lives
on.
The Felds Weave Magic Of Their Own
Around
the same time that Irvin and Kenneth started working with the world-famous
Mickey Mouse, a relatively unknown duo of magicians caught their eye. To the
Felds, the potential of Siegfried & Roy®
was as apparent as their exuberant style. Before you could say abracadabra, the
Felds transformed the illusionists' act into a magical multi-million dollar
phenomenon, a lavish showcase for their unique talents and charismatic
personalities. One of the most extravagant productions in Vegas history, Feld
Entertainment® produces Siegfried and Roy®
at the Mirage Hotel. Siegfried and Roy®
are Las Vegas' all time greatest attendance attraction and have performed for
more than 25 millions guests.
Our
Regards To Broadway
Not to be omitted from any major live performance venue, Feld Entertainment®
has contributed to the great stage offerings of Broadway and Off-Broadway. As
producers of Barnum, Big, and Fool Moon, the company wowed thespian lovers with
their fun-for-the-whole-family fare. Recognized for outstanding theatrical
achievements, both Barnum and Fool Moon garnered Tony Awards®.
Other Feld Entertainment® stage productions include GoosebumpsTM-Live
on Stage!, MADhattanSM
and George Lucas' Super Live AdventureSM.
Please Join Us Back In Our Tent
It's
a wonderfully intimate place, the one-ring circus. Kenneth Feld remembered it
so well that he made a conviction to deliver the Big Top experience once again
and, of course, to do it like it had never been done before. That's how
Barnum's Kaleidoscape®SM
was conceived, the first circus under a tent from Feld Entertainment® in 40
years. Barnum's Kaleidoscape®SM
is an ever-changing live entertainment experience where the boundary between
fantasy and reality dissolves in a Kaleidoscopic blur of color, music, lighting
and fun. Combining the luxury of contemporary theater with classic circus
elements, Barnum's Kaleidoscape®SM
creates an intimate, up-close and timeless adventure where the artists join the
audience and the audience becomes part of the show.
Feld Entertainment's charitable contributions build on the strengths and values
of the company. Whether it is in youth and education, civic and human services,
or animal care and conservation, Feld Entertainment Inc., strives to be an
exemplary corporate citizen. In each community that Feld Entertainment visits,
the company gives contributions whether cash or in-kind, to organizations that
assist underserved individuals.
Read more
A Commitment To 50,000 Elephants Isn't Peanuts
For
children of all ages, a trip to the GREATEST SHOW ON EARTH® often creates their
most vivid impression of the animal kingdom. Every day, we introduce spectators
to the beauty and wonder of majestic beasts like the elephant. And we do it in
ways that touch their hearts and minds for a lifetime. But the sad fact is,
only 50,000 Asian elephants remain. So in 1995, Feld Entertainment® established
the Ringling Bros. and Barnum & Bailey Center for Elephant Conservation to
protect and preserve this magnificent species. A 200-acre, multi-million dollar
facility for the reproduction, and study of the Asian elephant, we are proud to
report that twelve calves have been born under the Center For Elephant
Conservation's auspices in the last eleven years. To ensure the elephants'
ultimate survival, the professionals of the Center also share their
extraordinary knowledge of the species with concerned veterinary researchers
around the world.
Tying It Altogether
Orchestrating
thousands of people, props and sets around the world to create shows that live
up to the Feld Entertainment® standard is a task unlike any other in the world.
So what makes it all worthwhile? According to Kenneth Feld, Chairman and CEO of
Feld Entertainment, the answer is in the smiles. "My greatest reward is
audience appreciation. Children wave, dance, sing along and shout with glee.
Adults applaud, tap their toes to the music, laugh out loud and watch the
radiant joy of the kids. Our productions create memories, stimulate the
imagination and touch the heart. It's all about people communicating and
connecting."
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