EXPECT TOTAL DESTRUCTION AS ACTIVISION PUBLISHING’S

MONSTER JAM®: URBAN ASSAULT HITS THE STREETS


SANTA MONICA, CA – OCTOBER 29, 2008 – Activision Publishing, Inc. (Nasdaq: ATVI) and Feld Entertainment announced today that Monster Jam: Urban Assault has been unleashed in North America for the PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ and Nintendo DS™. The original Monster Jam® re-defined the monster truck genre and now Monster Jam: Urban Assault takes all-out destruction to another level by busting the traditional Monster Jam action out of the stadiums and onto city streets across the globe with the most famous monster trucks in the world.

“Monster Jam: Urban Assault is all about the fun of wreaking havoc with the world’s biggest and baddest monster trucks,” said Dave Oxford, Activision Publishing. “Ever dreamed of driving one of these beasts through downtown, destroying everything in sight? In Monster Jam: Urban Assault, it’s not only possible, you are rewarded for it.”

Take your pick of 27 monster trucks, all with improved handling and suspension, including classic Monster Jam icons like Grave Digger®, Maximum Destruction®, Monster Mutt®, Blue Thunder®, and Captain’s Curse® and newer stars such as Stone Crusher™ and Backwards Bob™. Rack up points by crushing everything in your path and doing insane tricks you never imagined were possible in city and urban settings! There are 26 new urban tracks, 12 Monster Jam stadiums packed with things to demolish, seven different game modes, and 12 skill competitions. Multiplayer action lets you go head to head with up to four players at once via split-screen, and the Nintendo DS™ has 4-player Wi-fi competition.

“Monster Jam: Urban Assault takes everything that is classic about the original Monster Jam video game to an entirely new level,” said Charlie Mancuso, President of Feld Motor Sports, Inc. “The classic Monster Jam stadium racing and stadium freestyle elements will once again be included, but now taking your favorite monster trucks into the city streets and wreaking havoc outside of the traditional stadium settings will allow for an entirely new game play experience. We believe Monster Jam: Urban Assault will be a hit with not only core Monster Jam fans, but also traditional gamers.”

Monster Jam: Urban Assault is out now for $39.99 for Wii™, $29.99 for PlayStation®2 computer entertainment system and PSP® (PlayStation®Portable) system, and $19.99 for Nintendo DS™.

Stay tuned to www.MonsterJamOnline.com for the latest Monster Jam tour and game updates. For more information visit www.activision.com.

About Feld Motor Sports, Inc.
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About 4Kids Entertainment, Inc.
Licensing agent for Monster Jam, with U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in both the four-hour 4KidsTV block which airs on nearly 200 affiliated FOX television stations Saturday mornings and in TheCW4Kids five-hour Saturday morning block on The CW Television Network.

Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

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©2008 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. “PlayStation”, “PS” Family logo and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). All other trademarks and trade names are the properties of their respective owners.