Contact: Stephen Payne, Feld Entertainment, 703.749.5505, [email protected]

Sarah Montague, Mom Central, 617.244.3002, [email protected]

Mom Central and Feld Entertainment Announce National influencer Program Results

Conclusion of Award-Winning Social Media Campaign Exceeds Expectations

VIENNA, VA – May 3, 2010 - Mom Central and Feld Entertainment today announced the final results of their two-year partnership to share Feld Entertainment’s live family entertainment brands with Moms and families throughout the United States. During the program, which won a Silver “WOMMY” Award from the Word of Mouth Marketing Association and a PR News Platinum Award in the Word of Mouth/Viral category, families received special discounted offers to attend one of Feld Entertainment’s live family shows, including Ringling Bros. and Barnum & Bailey, Disney On Ice and Disney Live! touring productions. The program also highlighted the strength of social media as a tool to drive retail sales.

Mom Central engaged 700 Mom Bloggers and Influencers in 22 markets across the country to showcase the family-friendly entertainment options available from Feld Entertainment. As a direct result of Mom Central’s outreach, approximately 100,000 people in all regions of the country saw a production, including 70 percent who represented first-time Feld show attendees. In addition, Mom Influencers shared information about the show with their online and offline communities, reaching more than 4 million Moms.

“Feld Entertainment produces some of the world’s most memorable family shows,” said Stacy DeBroff, Mom Central CEO. “The Feld Family Ambassador Program demonstrated the power of Mom Influencers and their ability to ignite brand enthusiasm and create dramatic retail sales. We received strong feedback from Moms who enjoyed introducing their families to the Feld shows, as well as providing their communities with the opportunity to attend at a discounted rate.”

“We remain thrilled with the results we achieved through our work with Mom Central,” said Jeff Meyer, Feld Entertainment Senior Vice President of North American Marketing and Sales. “Now that the program with Mom Central has concluded, we are able to take all of the knowledge gained by working with the experts at Mom Central and make a better determination for our company’s long-term online marketing and social media goals.”

About Feld Entertainment

Feld Entertainment, Inc. is the worldwide leader in producing and presenting live family entertainment that lifts the human spirit and creates indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment’s productions have appeared in more than 65 countries and on six continents to date and include Disney On Ice, Disney Live!, Feld Motor Sports, and Ringling Bros. and Barnum & Bailey®.

About Mom Central Consulting

Mom Central Consulting (MCC) is a communications and social media agency that specializes in marketing to Moms. MCC works with over 200 national brands to reach, engage and activate Mom Influencers in powerful online and offline Mom word-of-mouth programs. The Boston-based company, founded by "parenting guru" (Wall Street Journal) Stacy DeBroff provides brands and agencies with the ability to successfully build conversations, connections and communities with Moms.