FOR IMMEDIATE RELEASE
Media Contact: Sabrina Lowe
Monster Jam® Reports Extensive Growth Following Monster Jam World Finals® XIX
Digital reach, attendance, licensing, sponsorships and international fandom all on the rise
ELLENTON, Fla. (April 10, 2018) – Monster Jam®, the unexpected, unscripted and unforgettable larger-than-life sport, is proud to announce extensive growth among multiple facets of the business, including: digital reach, attendance, licensing, sponsorship and international expansion. The report comes on the heels of another record-breaking Monster Jam World Finals® event, that saw Adam Anderson in Grave Digger® and Ryan Anderson in Son-uva Digger® capture racing and freestyle championships, respectively, in front of a sold-out crowd at Las Vegas’ Sam Boyd Stadium in March.
Following Monster Jam World Finals, the marquee event, the state of the sport is stronger than ever. During a time when other sports are on the decline and attempting to attract younger fans and families, Monster Jam is on the upswing. Social media, event attendance, licensing, sponsorships, international growth and fan interest within the sport are climbing, and Monster Jam is poised to continue this path of evolution.
“Feld Entertainment acquired Monster Jam in 2008 and since that time it has grown into a vibrant lifestyle brand. As we move into the future, this sports entertainment powerhouse will be known for more than just spectacular live events, as we look for innovative opportunities for the franchise in television, OTT platforms, licensing, consumer products, publishing and more,” said Juliette Feld, Chief Operating Officer for Feld Entertainment. “Monster Jam also continues to see incredible growth around the globe due to the international appeal of our larger-than-life Monster Jam trucks and the lack of language and cultural barriers surrounding the property.”
The brand is experiencing accelerated international growth and is looking to further expand outside of the United States. Monster Jam has played in 56 international cities and 30 different counties to date, with more in the queue. In 2017 alone, Monster Jam performed in 15 international cities and debuted in six first-time markets across five continents, including Beijing, Singapore and Saudi Arabia. Looking ahead, Monster Jam is also looking to expand into a sixth continent, with eyes towards South Africa in the near future.
Beyond Monster Jam World Finals, Monster Jam is also seeing a boost in attendance across its nearly 400 stadium and arena events. Most recently, Monster Jam experienced five sold-out stadium events at Angel Stadium in Anaheim, CA, attracting nearly 200,000 fans. Monster Jam also held three major stadium events in Houston, TX, drawing over 165,000 in attendance, and two stadium shows in Tampa, FL, which drew over 102,000 fans.
Fan engagement lives well beyond the live Monster Jam events. Monster Jam is experiencing increased digital reach and engagement across all social platforms. The viral video clip-friendly, family sport has added almost half a million new followers and subscribers this year. On average, 200,000 viewers are also tuning into FS1 to watch Monster Jam by the week, with some of the sport’s biggest televised events of the year still to come at Monster Jam World Finals, East Rutherford and Foxborough.
On the licensing front, Monster Jam is also excelling. Specifically, the Monster Jam Grave Digger 24-Volt Battery Powered Ride-On was named a Walmart “Top 25 Holiday Toy” for the 2017 season and sold out quickly due to high demand. In 2019 the brand will enter a 10-year partnership with worldwide toy manufacturer Spin Master, which will grow the Monster Jam toy line exponentially, creating new toys and adding shelf space at retailers.
Monster Jam is also successfully sustaining its sponsorship agreements with brands such as America’s Best Contacts and Eyeglasses, BKT Tires and Mutant Super Soda, having also recently extended its partnership with the world’s largest salon brand, Great Clips, for a multi-year, multi-million-dollar licensing and marketing deal. The partnership extends into additional markets throughout Monster Jam tours, expanding the reach of branded touchpoints such as traffic-driving brand integrations and high-impact signage in stadiums and arenas, as well as providing large-scale engagement opportunities in the Pit Party.
(Link to photo) Caption: Monster Jam fans sold out Sam Boyd Stadium to see 32 trucks battle it out for the 2018 Freestyle championship. Photo credit: Feld Entertainment
(Link to Video) 2018 Monster Jam World Finals Freestyle Highlights