Trolls The Experience  



Sabrina Lowe
Feld Entertainment
(941) 721-1353 (office)
[email protected]

Molly Quiring
Universal Brand Development
(818) 777-8950
[email protected]




The Colorful and Musical World of DreamWorks Trolls Comes to Life in NYC

 Through an Interactive Experience Now Open


NEW YORK – (October 22, 2018) – As a result of a strong, early demand for tickets, Feld Entertainment, Inc., in partnership with Universal Brand Development, is extending the run of DreamWorks Trolls The Experience in New York City for an additional five months. Located at 218 West 57th Street, the first-of-its-kind, location-based, social-worthy adventure that brings to life the colorful and musical world of DreamWorks Trolls will now run October 22, 2018 through May 12, 2019.

“We’re excited to see such a strong, positive reaction from fans who want to be immersed into the world of DreamWorks Trolls,” said Jeff Meyer, Senior Vice President of Event Marketing and Sales for North America, Feld Entertainment. “We’ve sold tens of thousands of tickets through the end of 2018 before our doors have even opened. The demand is evident, and we have now opened reservations for group outings and birthday parties. 

“We designed a unique, 90-minute interactive family entertainment experience in collaboration with a wildly-successful franchise. Like all of our Feld Entertainment properties, this experience will create lasting memories for children and their families for years to come. I’m thrilled that our expanded dates will open the doors to the world of DreamWorks Trolls to even more families,” added Meyer.

“When DreamWorks Trolls premiered on the big screen in 2016, the film captivated audiences worldwide,” said Heather Oster, Vice President, Franchise Management, Universal Brand Development. “DreamWorks Trolls The Experience will deliver more of what fans love immersing guests into the vibrant world of the DreamWorks Trolls, bursting with color, music and happiness. We are thrilled with the response from fans and are excited to open up more dates for guests to come and enjoy this interactive experience.”

Guests will be transported into the glittery lifestyle of the DreamWorks Trolls through a visually-stunning, interactive journey, inviting them to join Poppy’s Best Day Ever Celebration. Guided by a rainbow path, visitors will begin their journey at the Hair We Go Salon for a Trolls makeover and then will make their way to Branch’s Musical Mashup to create custom beats. After collecting floating gems in the Caterbus and stopping for interactive play at Critter Creek along the way, guests continue on an immersive adventure filled with social media moments as they make their way to the 3D dance party at Poppy’s Best Day Ever! Celebration. Guests will end their adventure in Memory Mile, where they can snap pictures and meet with Poppy before they create a scrapbook celebrating their Best Day Ever.

The ticket price includes DreamWorks Trolls collectables, makeover accessories, temporary tattoos, 3D glasses, a keepsake starter scrapbook and a complimentary printed photo. After the experience concludes, guests can peruse the shop for their favorite DreamWorks Trolls souvenirs or grab sweets made by City Bakery from the Cupcakes & Rainbows café.

The live, location-based family experience is the first partnership of its kind between Universal Brand Development and Feld Entertainment. DreamWorks Trolls The Experience is inspired by the hugely popular DreamWorks Trolls film, which premiered in theaters in 2016 and opened at No. 1 in 28 international markets. Picking up where the film left off, the highly-popular original series, DreamWorks Trolls: The Beat Goes On! is streaming now on Netflix, with new episodes premiering on November 2, 2018. The franchise has grown to become one of the largest global family entertainment brands with an all-new film, DreamWorks Animation’s Trolls World Tour, set to debut in theaters worldwide in 2020.

Birthday parties and group outings can now also be booked in the private party room. For more information, contact [email protected].  For tickets and more information for DreamWorks Trolls The Experience visit:

Download photos from DreamWorks Trolls The Experience.

About Feld Entertainment, Inc.:

Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience (coming Fall 2018) and Jurassic World Live Tour (coming Fall 2019). Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit for more information.

About Universal Brand Development:

Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit for more information.

About DreamWorks Animation:

DreamWorks Feature Animation (DWA) is a division of the Universal Filmed Entertainment Group (UFEG). Its 24-year feature-film heritage includes many beloved characters and animated franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls and The Boss Baby. DWA's 35 feature film releases have generated more than $14.5 billion at the global box office, garnered numerous awards, and fueled a robust consumer products business. The studio’s next feature release will be How To Train Your Dragon: The Hidden World on February 22, 2019.