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The humble beginnings of Feld Entertainment® date back to 1938, when Founder Irvin Feld opened a drugstore in Washington, D.C. One of his store’s best-selling items was records, and eventually he opened a chain of record stores and became a record producer. But Irvin’s big breakthrough came when he engineered the concept of holding concerts in large public arenas that featured entertainers like Frank Sinatra and The Beatles. In 1956, Irvin joined the Ringling Bros. and Barnum & Bailey® circus as manager and booking agent, and later bought the circus in 1967. At the time, the circus was struggling, but by moving it from its outdoor setting to large, indoor arenas, Irvin transformed the circus into a profitable enterprise – and the rest is history. See below for more highlights of how Irvin’s legacy lives on.

Irvin Feld

Irvin Feld acquires Ringling Bros. and Barnum & Bailey on November 11, 1967, in a ceremony held at the Colosseum in Rome, setting the stage for Feld Entertainment to become its own company.

Ringling Bros. and Barnum & Bailey Clown College

Ringling Bros. and Barnum & Bailey Clown College® is created to preserve the ancient and honorable art of clowning.

Gunther Gebel-Williams

Second Ringling Bros. and Barnum & Bailey touring show is created featuring Gunther Gebel-Williams.

Irvin and Kenneth FELD

Irvin’s son, Kenneth, joins The Greatest Show On Earth®, and learns the craft of circus productions from his father.

Irvin and Kenneth FELD

Irvin Feld and Kenneth Feld become the first father-son producers of The Greatest Show On Earth.

Disney Characters

Kenneth Feld creates Walt Disney’s World on Ice. Feld Entertainment acquires the license to produce and present Disney-themed ice shows. The name is changed to Disney On Ice in 1998.

Kenneth Feld

Kenneth Feld becomes the sole producer of Ringling Bros. and Barnum & Bailey following the passing of Irvin Feld in 1984.

Disney Characters

First international tour of Walt Disney’s World on Ice premieres in Japan, making Feld Entertainment a global company.

Ringling Bros. and Barnum & Bailey Center for Elephant Conservation

Ringling Bros. and Barnum & Bailey Center for Elephant Conservation® is established to care for and support the reproduction and research of the endangered Asian elephant.

Wizard of Oz Characters

Following the success of Disney On Ice, Feld Entertainment ventures into the creation and marketing of the ice classic The Wizard of Oz On Ice, followed by Starlight Express, Anastasia On Ice and Grease On Ice.

Nicole Feld | Feld Family History

Nicole Feld joins the company as Assistant Producer, bringing a third generation into the family business and immersing herself in every aspect of the business from creative and production to sales, marketing and talent scouting. Nicole now serves as Executive VP and is a key player in developing innovative experiences for all properties including Disney On Ice.

Alana Feld

Alana Feld, also a third generation Feld, joins the company and begins marketing Disney On Ice and Ringling Bros. and Barnum and Bailey shows in New York City. Moving to Europe soon after, she directs the international marketing for Disney On Ice and Disney Live! throughout the region. She now serves as Executive VP and oversees family governance.

Disney Live

Disney Live! is created in collaboration with Disney to bring beloved characters to the stage in original storylines and intimate show settings, introducing our youngest fans to live entertainment.

Circus Performers

Kenneth Feld introduces a third touring circus unit. Kenneth Feld and Nicole Feld become the first father-daughter producers of The Greatest Show On Earth.


Feld launches the US tour of Doodlebops Live!, a rocking musical trio which attracts a legion of pint-sized fans throughout the country.

Monster Jam Arena

Feld Entertainment acquires Monster Jam®, Supercross and Arenacross, creating Feld Motor Sports®.

Nicole Feld and Alana Feld | The Greatest Show On Earth

Alana Feld and Nicole Feld collaborate to produce the 140th Edition of Ringling Bros., marking the first time a sister team produces The Greatest Show On Earth.

Juliette Feld | COO | Feld Entertainment

Juliette Feld Grossman, a third generation Feld, joins the company as Director of Strategic Planning. In 2016, she becomes Chief Operating Officer, developing and guiding the long-term, strategic vision for Feld Entertainment and all new business opportunities.

Feld Entertainment Studios

Feld Entertainment Studios opens its doors at the global headquarters of Feld Entertainment, located on Florida’s Gulf Coast. This 600,000-square-foot facility is the most innovative of its kind in the world.

Marvel Universe super heroes

Feld Entertainment develops and produces Marvel Universe LIVE!, where superheroes and menacing villains clash in an explosive, stunt-filled arena spectacular with cutting-edge special effects, pyrotechnics, daring aerial displays, martial arts, motorcycles and more live action to thrill audiences.

Elsa from Frozen

The 34th Disney On Ice spectacular brings the Academy Award®-winning and number one animated feature film of all time, Disney’s Frozen, to life in Disney On Ice presents Frozen.

Feld Entertainment Show

Alana Feld produces Ringling Bros. and Barnum & Bailey Presents Out Of This World®, the 146th edition of The Greatest Show On Earth. This production seamlessly transitions from floor to air to ice, a feat never before accomplished.

Sesame Street Live! | Feld Entertainment

Feld Entertainment partners with Sesame Workshop to bring the beloved characters from one of the most famous streets in the world to neighborhoods around the world in Sesame Street Live!.

Kids at the Trolls Experience

Feld Entertainment partners with NBC Universal to launch DreamWorks Trolls The Experience, a one-of-a-kind, fantastical adventure that brings to life the colorful and musical world of DreamWorks Trolls in the heart of New York City.

Mickey and Miney Mouse

Disney On Ice presents Road Trip Adventures hits the road as the most participatory and innovative production in ice show history, where families go on an immersive road trip with Disney characters and enjoy a multi-generational experience.

Jurassic World Live | Feld Entertainment

Feld Entertainment partners with NBCUniversal to launch Jurassic World Live Tour, an exhilarating and unpredictable live family entertainment experience that brings the wonder and thrills of Jurassic World to generations of fans in their hometown arenas.

Return of Ringling

Feld Entertainment announces the long-awaited return of Ringling Bros. and Barnum & Bailey. The American icon emerges as a dynamic, multi-platform entertainment franchise, providing families the opportunity to connect in fun, engaging ways. The live production of The Greatest Show On Earth® will debut fall 2023.

Frozen Cast Photo

Chart a course through the night sky to Disney On Ice presents Magic in the Stars where every story begins with a wish! This all-new production brings the brightest Disney stars to life through cutting-edge figure skating, high-flying acrobatics, unexpected stunts, innovative lighting, thrilling special effects, eye-catching costumes, and stunning set designs.

The celebration includes the most Disney characters in one show and the on-ice debut of Raya from Raya and the Last Dragon and Elsa and Anna from Frozen 2!

Pyro and aerial of the Los Angeles Memorial Coliseum after the conclusion of racing

After announcing the formation of the new league in 2022, the exciting racing inside the Los Angeles Memorial Coliseum concluded the inaugural SuperMotocross World Championship!

Wide photo of various acts being performed on stage at the Ringling Bros. circus.

Get ready for The Greatest Show On Earth! The reimagined Ringling Bros. and Barnum & Bailey® invites Children Of All Ages to a spectacle of superhuman feats and thrills. Feel part of the show with an immersive, 360-degree environment and new technology that creates real connections between you and unforgettable performers from all over the world. Ignite family fun at The Greatest Show On Earth when the new Ringling™ visits a town near you!