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THE LEGACY OF SURPRISE AND DELIGHT LIVES ON

The humble beginnings of Feld Entertainment® date back to 1938, when Founder Irvin Feld opened a drugstore in Washington, D.C. One of his store’s best-selling items was records, and eventually he opened a chain of record stores and became a record producer. But Irvin’s big breakthrough came when he engineered the concept of holding concerts in large public arenas that featured entertainers like Frank Sinatra and The Beatles. In 1956, Irvin joined the Ringling Bros. and Barnum & Bailey® circus as manager and booking agent, and later bought the circus in 1967. At the time, the circus was struggling, but by moving it from its outdoor setting to large, indoor arenas, Irvin transformed the circus into a profitable enterprise – and the rest is history. See below for more highlights of how Irvin’s legacy lives on.

Irvin Feld
1967

Irvin Feld acquires Ringling Bros. and Barnum & Bailey on November 11, 1967, in a ceremony held at the Colosseum in Rome, setting the stage for Feld Entertainment to become its own company.

Ringling Bros. and Barnum & Bailey Clown College
1968

Ringling Bros. and Barnum & Bailey Clown College® is created to preserve the ancient and honorable art of clowning.

Gunther Gebel-Williams
1969

Second Ringling Bros. and Barnum & Bailey touring show is created featuring Gunther Gebel-Williams.

Irvin and Kenneth FELD
1970

Irvin’s son, Kenneth, joins The Greatest Show On Earth®, and learns the craft of circus productions from his father.

Irvin and Kenneth FELD
1973

Irvin Feld and Kenneth Feld become the first father-son producers of The Greatest Show On Earth.

Disney Characters
1981

Kenneth Feld creates Walt Disney’s World on Ice. Feld Entertainment acquires the license to produce and present Disney-themed ice shows. The name is changed to Disney On Ice in 1998.

Kenneth Feld
1985

Kenneth Feld becomes the sole producer of Ringling Bros. and Barnum & Bailey following the passing of Irvin Feld in 1984.

Disney Characters
1986

First international tour of Walt Disney’s World on Ice premieres in Japan, making Feld Entertainment a global company.

Ringling Bros. and Barnum & Bailey Center for Elephant Conservation
1995

Ringling Bros. and Barnum & Bailey Center for Elephant Conservation® is established to care for and support the reproduction and research of the endangered Asian elephant.

Wizard of Oz Characters
1995

Following the success of Disney On Ice, Feld Entertainment ventures into the creation and marketing of the ice classic The Wizard of Oz On Ice, followed by Starlight Express, Anastasia On Ice and Grease On Ice.

Nicole Feld | Feld Family History
2001

Nicole Feld joins the company as Assistant Producer, bringing a third generation into the family business and immersing herself in every aspect of the business from creative and production to sales, marketing and talent scouting. Nicole now serves as Executive VP and is a key player in developing innovative experiences for all properties including Disney On Ice.

Alana Feld
2003

Alana Feld, also a third generation Feld, joins the company and begins marketing Disney On Ice and Ringling Bros. and Barnum and Bailey shows in New York City. Moving to Europe soon after, she directs the international marketing for Disney On Ice and Disney Live! throughout the region. She now serves as Executive VP and oversees family governance.

Disney Live
2004

Disney Live! is created in collaboration with Disney to bring beloved characters to the stage in original storylines and intimate show settings, introducing our youngest fans to live entertainment.

Circus Performers
2004

Kenneth Feld introduces a third touring circus unit. Kenneth Feld and Nicole Feld become the first father-daughter producers of The Greatest Show On Earth.

Doodlebops
2006

Feld launches the US tour of Doodlebops Live!, a rocking musical trio which attracts a legion of pint-sized fans throughout the country.

Monster Jam Arena
2008

Feld Entertainment acquires Monster Jam®, Supercross and Arenacross, creating Feld Motor Sports®.

Nicole Feld and Alana Feld | The Greatest Show On Earth
2009

Alana Feld and Nicole Feld collaborate to produce the 140th Edition of Ringling Bros., marking the first time a sister team produces The Greatest Show On Earth.

Juliette Feld | COO | Feld Entertainment
2010

Juliette Feld Grossman, a third generation Feld, joins the company as Director of Strategic Planning. In 2016, she becomes Chief Operating Officer, developing and guiding the long-term, strategic vision for Feld Entertainment and all new business opportunities.

Feld Entertainment Studios
2013

Feld Entertainment Studios opens its doors at the global headquarters of Feld Entertainment, located on Florida’s Gulf Coast. This 600,000-square-foot facility is the most innovative of its kind in the world.

Marvel Universe super heroes
2014

Feld Entertainment develops and produces Marvel Universe LIVE!, where superheroes and menacing villains clash in an explosive, stunt-filled arena spectacular with cutting-edge special effects, pyrotechnics, daring aerial displays, martial arts, motorcycles and more live action to thrill audiences.

Elsa from Frozen
2015

The 34th Disney On Ice spectacular brings the Academy Award®-winning and number one animated feature film of all time, Disney’s Frozen, to life in Disney On Ice presents Frozen.

Feld Entertainment Show
2016

Alana Feld produces Ringling Bros. and Barnum & Bailey Presents Out Of This World®, the 146th edition of The Greatest Show On Earth. This production seamlessly transitions from floor to air to ice, a feat never before accomplished.

Sesame Street Live! | Feld Entertainment
2017

Feld Entertainment partners with Sesame Workshop to bring the beloved characters from one of the most famous streets in the world to neighborhoods around the world in Sesame Street Live!.

Kids at the Trolls Experience
2018

Feld Entertainment partners with NBC Universal to launch DreamWorks Trolls The Experience, a one-of-a-kind, fantastical adventure that brings to life the colorful and musical world of DreamWorks Trolls in the heart of New York City.

Mickey and Miney Mouse
2019

Disney On Ice presents Road Trip Adventures hits the road as the most participatory and innovative production in ice show history, where families go on an immersive road trip with Disney characters and enjoy a multi-generational experience.

Jurassic World Live | Feld Entertainment
2019

Feld Entertainment partners with NBCUniversal to launch Jurassic World Live Tour, an exhilarating and unpredictable live family entertainment experience that brings the wonder and thrills of Jurassic World to generations of fans in their hometown arenas.


WHERE OPPORTUNITY SHINES

The meaningful connections that light up the world start here. We look forward to discussing the possibilities. Fill out this form and someone from our team will respond back to you within 24-48 hours. For immediate assistance, call us at (800) 844-3545, 9am - 5pm Monday - Friday (EST).

WHERE OPPORTUNITIES SHINE
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