When Irvin Feld acquired the Ringling Bros. and Barnum & Bailey® circus in 1967, he didn’t realize that he’d be launching an entertainment empire that would thrive for the next five decades. Now Feld Entertainment® continues its phenomenal success and acclaim under the direction of Irvin’s son, Kenneth, and Kenneth’s daughters, Nicole, Alana and Juliette. They take pride in carrying on the family legacy, investing passion, innovation and meticulous attention to detail to bring spectacular live entertainment to audiences across the globe.
Exciting new doors continue to open for Feld Entertainment as the company evolves and prospers. Perhaps most important to its ongoing success is the hands-on approach that began for the Feld daughters as children and continues as they raise their children. As Juliette explains, “It was after becoming a parent that I really started to connect with our audience; intimately understanding first-hand the special moments families have and memories that are made when they experience live entertainment together. I know it was the same for my grandfather, my father, and now my sisters as well. What sets Feld Entertainment apart is our ability to innately understand what drives our demographic.”
The Feld family’s passion has always been about bringing joy to families. It’s a passion that has become a thriving family business and a treasured tradition for millions of families around the world.
Irvin’s spirit lives on at Feld Entertainment® in bigger-than-life dreams and the tireless pursuit to make them come true. His affinity for show business began as a child when he fell in love with the circus. As a teenager in the 1930’s, he worked at traveling carnivals as a snake-oil salesman. His earnings led to the opening of a drug store in Washington D.C., where he became adept at selling records. Next, he opened a chain of record stores and started producing records and live concerts.
Kenneth, an entertainment entrepreneur, has been the creative and business force behind Feld Entertainment® for more than 50 years. He joined the company in 1970 after his father, Irvin, founded it in 1967 with the acquisition of Ringling Bros. and Barnum & Bailey® circus. Kenneth’s vision to bring Disney characters to families around the world led to the creation of Walt Disney’s World On Ice in 1981. His imagining of this live, family ice spectacular has been one of the company’s biggest achievements and has established a successful relationship with The Walt Disney Company that has lasted for almost 40 years. In 1984, Kenneth assumed the role of Feld Entertainment CEO after working alongside his father for nearly two decades.
As Chief Operating Officer, Juliette leads the strategic planning and business development initiatives of the company, continuing its longstanding reputation as the global leader in live family entertainment. Since joining the company, she has spearheaded the launch of Marvel Universe LIVE! and led the planning, branding and marketing for Monster Jam® and Monster Energy AMA Supercross, an FIM World Championship, elevating the brands to premier sports and entertainment properties.
In her role as Executive Vice President, Alana leads the charge on everything from strategic planning to creative vision as the company continues to grow and evolve. Alana began her career outside of Feld Entertainment®, joining the family business in 2003. In 2006, she developed a new touring model for the company’s stage productions, which resulted in remarkable brand expansion into emerging markets.
As Executive Vice President, Nicole works to support the strategic vision and planning for the company. In 2001, Nicole joined Feld Entertainment® as Assistant Producer for Ringling Bros. and Barnum & Bailey® and was the first woman to ever lead the production of The Greatest Show On Earth®. Over the years, she has led the creative vision and strategy for many productions including Disney On Ice,Sesame Street Live!, and Monster Energy Supercross.
We see opportunity in achieving the impossible. With expertise in every aspect of entertainment, innovative ideas and an unwavering passion to exceed expectations, we rise to every challenge. The happy result is more amazing moments, meaningful connections and cherished memories for our fans around the world.
With vast knowledge and more than 45 years of experience, Michael works with Chief Operating Officer Juliette Feld Grossman to optimize the company’s resources in order to operate efficiently, collaboratively and profitably.