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Email Marketing Specialist

Ellenton, Florida - E-Verify | Full Time Marketing — Digital Marketing, Analytics & Relationship Marketing
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey, Monster Jam®, Monster Energy Supercross, Disney On Ice, Kawasaki and Spin Master. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.
 
The Email Marketing Specialist will fill a critical role in ensuring that Feld Entertainment’s email and SMS marketing efforts are completed on time and on budget. Working with the entire production team, the ideal candidate will have strong organizational skills and be detail-oriented, while maintaining a friendly and accommodating attitude to stakeholders throughout the organization. Some of the day-to-day responsibilities include producing and deploying e-mail campaigns; designing, in conjunction with the Promoter, effective direct marketing campaigns; testing and reporting. The Email Marketing Specialist may also be assigned regions and/or brands to work closely with and will be expected to maintain a strong relationship with those teams.
Essential Job Functions
  • Create and deploy email and SMS campaigns in support of organizational objectives.
  • Consult with Promoters on campaign initiatives; recommend campaign elements and budgetary requirements for execution.
  • Maintain situational awareness of projects in process and upcoming engagement needs. 
  • Engage with teams throughout the organization to ensure campaign elements are delivered on time and on budget.
  • Plan subject line tests, hold-out tests, creative tests, and other testing elements to create learning. Share results with other team members.
  • Ensure CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA compliance when executing campaigns.
  • Set up email campaign list selections.
  • Attend relevant meetings and distribute content to the team as required.
  • Report on campaign results. Provide insight on efforts, learnings, and suggested recommendations for future campaigns.
  • Assist with other production duties as requested.
Job Qualifications
  • Bachelor’s Degree required.
  • 3+ years of work experience in a fast-paced, dynamic organization is required.
  • Salesforce Marketing Cloud experience and proficiency.
  • Knowledge of email campaign management tools, specifically Salesforce Marketing Cloud/ExactTarget required.
  • Knowledge of Ampscript/Salesforce Marketing Cloud programming or coding in emails.
  • Excellent communication and presentation skills to all levels of management desired. The ability to tell a story.
  • Live Event experience preferred.
  • Microsoft Office proficiency (Excel, Word, PowerPoint, Teams).
  • Experience working with database marketing required.
  • HTML and/or CSS experience required.
  • Adobe Creative Suite experience.
  • Strong Time Management skills.
  • Required to work on-site minimum of three days per week.
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