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CRM Marketing Specialist

Ellenton, Florida - E-Verify | Full Time Marketing — Digital Marketing, Analytics & Relationship Marketing
The CRM Marketing Specialist will play a critical role in ensuring that Feld Entertainment’s CRM marketing efforts are completed on time and on budget. The ideal candidate will have strong organizational skills and be detail-oriented, while maintaining a friendly and accommodating attitude towards stakeholders throughout the organization. Key responsibilities include consulting with internal and external stakeholders on campaign initiatives, creating and deploying email and SMS campaigns, ensuring compliance with regulations, tracking and reporting on campaign results. Other responsibilities include maintaining situational awareness of projects in process, attending relevant meetings, and distributing relevant content to the team. Additionally, the specialist may be assigned regions and/or brands to work closely with and will be expected to maintain strong relationships with those teams.
Essential Job Functions
  • Consult with Promoters and other stakeholders on campaign initiatives and recommend elements and budget requirements for execution.
  • Maintain awareness of ongoing projects and upcoming engagement needs.
  • Collaborate with teams across the organization to ensure timely and budget-friendly delivery of campaign elements.
  • Plan and execute tests (subject line, hold-out, creative) and share results with stakeholders.
  • Ensure compliance with CAN-SPAM, COPPA, GDPR, CASL, CCPA, and DMA regulations when executing campaigns.
  • Set up email campaign list selections.
  • Attend relevant meetings and distribute content to the team as needed.
  • Report on campaign results, providing insights, learnings, and recommendations for future campaigns.
  • Develop and launch email and SMS campaigns to support organizational goals.
  • Assist with other production duties as requested.
Job Qualifications
  • Bachelor’s Degree required.
  • 3+ years of digital marketing experience, preferably in email and/or SMS marketing.
  • 3+ years of work experience in a fast-paced, dynamic organization required.
  • Excellent communication skills are required, and the ability to present to all levels of management is desired.
  • Microsoft Office proficiency (Excel, Word, PowerPoint, Teams) required.
  • Strong ability to interpret data, gather insights, and share the story with stakeholders.
  • Knowledge of email campaign management and Martech tools required.
  • Functional knowledge of Ampscript/Salesforce Marketing Cloud programming or other platform personalization language coding in emails is preferred.
  • Experience working with database marketing is required.
  • HTML and/or CSS experience required.
  • Strong Time Management skills required.
  • Salesforce Marketing Cloud experience and proficiency preferred.
  • Adobe Creative Suite experience strongly preferred.
  • Live Event experience preferred.
  • Required to work on-site a minimum of three days per week.

Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.

About Feld Entertainment
Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice,  Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

International Touring Personnel
To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour.  The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws.  The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements.  Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.

Equal Opportunity Employer
Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.


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