First Class Seating and Integrated Promotions Highlight Activations in Nine Markets
Ellenton, Fla, – December 17, 2019 – Feld Entertainment, the global leader in live family entertainment, and Hawaiian Airlines, Hawaii’s biggest and longest serving airline, are renewing their successful partnership with integrated activations and production elements that extend the carrier’s signature Hawaiian hospitality to guests in a highly participatory way. The program will take place at more than 80 performances of Disney On Ice presents Mickey’s Search Party and Disney On Ice presents Road Trip Adventures, visiting eight West Coast cities, including Anaheim, Las Vegas, Long Beach, Los Angeles, Phoenix, Sacramento, San Diego and San Jose. Additionally, this year the program will expand to Boston, Hawaiian’s newest East Coast market.
The partnership combines and elevates the spectacular encounters that both Disney On Ice and Hawaiian Airlines offer to their guests. At each venue, attendees will experience authentic Hawaiian hospitality courtesy of Hawaiian Airlines via a First-Class seating section. Hawaiian Airlines will be integrated into social campaigns and email promotions, with logo inclusion, in each market. Disney On Ice will host a national “fly-away” sweepstakes through a dedicated microsite where one lucky family will win a trip to the beautiful state of Hawai’i.
“We’re thrilled to expand our partnership with Hawaiian Airlines,” said Jason Bitsoff, Senior Vice President of Global Partnerships at Feld Entertainment. “By focusing on integrated promotions and an in-venue first class experience, we’re able to immerse guests in ‘aloha spirit’ in a unique and organic way that authentically represents both brands.”
“We’re excited to enhance our presence with Feld Entertainment and engage guests in an immersive experience reflective of our signature hospitality,” said Rob Sorensen, vice president of marketing and e-commerce at Hawaiian Airlines.