Feld Unveils HELIX Monster Jam Toy Truck to Support the American Cancer Society
Feld Entertainment®, the worldwide leader in producing and presenting live touring family entertainment experiences, in support of the American Cancer Society® (ACS), Wednesday announced the launch of a limited-edition Monster Jam® toy truck, HELIX – a powerful new symbol of strength, resilience, and hope in the fight against cancer. A portion of proceeds from HELIX will directly support ACS programs, research, and patient services nationwide.
With the rallying cry, “Built to Crush Cancer. Engineered for Hope,” HELIX is more than a Monster Jam truck – it’s a movement. Inspired by the double helix structure of DNA, the blueprint of life, HELIX was designed to represent transformation, innovation, and the relentless pursuit of progress.
“Feld Entertainment is proud to support the American Cancer Society as we introduce HELIX to our toy truck portfolio,” said Kirk McCoy, Senior Vice President, Human Resources for Feld Entertainment. “Cancer impacts millions of people around the globe, and through continued research, we are getting closer to Crushing Cancer. Each sale will help support the American Cancer Society’s work, including its efforts in cancer research.”
Forged in the spirit of survival, HELIX represents the millions of individuals impacted by cancer – patients, survivors, caregivers, researchers, and advocates – whose determination fuels progress every day and is a tribute to their unshakable resolve.
Through this campaign, every HELIX Monster Jam toy truck sold helps support groundbreaking cancer research, free lodging and transportation, and support services for patients and caregivers, and advance advocacy efforts to improve access to care.
“HELIX is a powerful symbol of hope and action. This isn’t just a toy truck. It’s hope on four wheels,” said ACS Florida Vice President, Wendy Johnson. “Each purchase helps the American Cancer Society continue delivering critical support and advancing research that brings us closer to ending cancer as we know it, for everyone.”
Fans can take part in the mission by purchasing a limited-edition toy truck at shop.monsterjam.com. Additional promotional details are available on the website.
HELIX will be available June 16,2026 at 11:00am EST. Click below to view more details.
For each HELIX Monster Jam toy truck sold starting June 16, 2026, the American Cancer Society (ACS) will receive $10 of the purchase price, up to a maximum of $50,000 total. ACS does not endorse any service or product.