Monster Jam Roars into Roblox with ‘Car Dealership Tycoon’
Monster Jam®, the most action-packed motorsports experience for families in the world today, announced its foray into the metaverse. Alongside Spin Master, a global children’s entertainment company and Monster Jam’s global toy partner, and leading Roblox developer, Gamefam, the larger-than-life Monster Jam brand roared its way into the leading car game on Roblox for a 4-week integration. The campaign first kicked off on October 28, 2022 and garnered more than 9.3MM global engagements in the first weekend. The Monster Jam integration runs until November 28.
Monster Jam is the most approachable family-friendly sport in the world today, with loyal, lifelong fans across the globe who crave bigger, faster, and louder experiences in the world’s most famous stadiums and arenas. In “Car Dealership Tycoon,” players build and customize their own car dealership as they participate in activities like driving, racing and more. The partnership with Monster Jam, brokered by Gamefam’s exclusive advertising partner, WildBrain Spark, allows for fans of both the game and the brand to unlock and race Monster Jam trucks.
Each Roblox user entering the Monster Jam integration for the first time will automatically unlock the legendary Grave Digger® truck to begin competing with fellow players. Throughout the monthlong integration, players will have the chance to win some of Monster Jam’s most popular trucks including Megalodon®, El Toro Loco®, Max-DTM, Bakugan DragonoidTM, Lucas Stabilizer, Monster Mutt® Dalmatian and DragonTM. In addition, fans can also unlock Jurassic Attack, Sparkle Smash, Swine N Dash, and Radical Rescue. Each truck is decked out with Monster Jam custom BKT tires, providing players with the traction needed to crush the competition.
When entering the experience, users will drive to the Monster Jam Garage which serves as a portal to the Monster Jam stadiums. Players can then navigate to either the racing stadium, featuring a figure-eight racetrack that can host up to 15 players at once, or the freestyle stadium, complete with Monster Jam’s signature freestyle pods, ramps, and crush busses. Players can also visit the Monster Jam Event Shop at any time to claim trucks.
“We are very excited to be bringing the adrenaline-charged world of Monster Jam to Roblox for the first time in partnership with Gamefam,” said Jeff Bialosky, Senior Vice President of Global Sponsorship and Licensing for Feld Entertainment, producers of Monster Jam. “This not only allows players the ability to race and compete Monster Jam’s most well-known trucks, but also get behind the wheel of new and never-before-seen trucks.”
“Spin Master’s Monster Jam toy line stimulates play beyond the performances fans know and love and now, existing and new fans can engage with the brand in an action-packed immersive experience,” said Yves Saada, Spin Master’s Director of Interactive Marketing. “With our track record of introducing first of a kind experiences onto Roblox, we’re excited to be working with our licensor partner to drive Monster Jam into the metaverse.”
“We’re thrilled to have the opportunity to bring Monster Jam to one of the leading games in the Gamefam portfolio and deliver an amazing experience to millions of fans around the world,” said Ricardo Briceno, Chief Business Officer at Gamefam. “This partnership with Feld Entertainment and Spin Master is great example of how brands can engage with fans in Roblox in an authentic way and with massive scale.”