Spin Master and Feld Motor Sports Supercharge their Collaboration to Drive Another Decade of Monster Jam® Toys
Spin Master Corp., a leading global children’s entertainment company, today announced it has renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam® for an additional 10 years, extending a relationship that has delivered authentic, stunt-ready play for fans around the world. Since partnering in 2019, the collaboration has put more than 75 million Monster Jam toy trucks into the hands of kids and collectors, turning the excitement of the live shows into play at home.
Spin Master has built a robust product line across vehicles, playsets, and RC products, capturing the energy, stunts, and larger-than-life experience of one of the most global, family-friendly sports. The collaboration has helped propel the Monster Jam brand to become the #1 license and the #2 property overall in the Vehicles category with seven years of consecutive sales growth of Spin Master’s Monster Jam products.
“Monster Jam is high-energy, family fun with a passionate following of fans around the globe,” said Doug Wadleigh, Spin Master’s President of Toys. “Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts, and be part of the action.”
As one of the world’s most recognized live motorsports experiences, Monster Jam, a brand that is about to celebrate its 35th year, has become rooted in pop culture, reaching millions of fans annually through 350+ live events, multiple global broadcast partners, and social platforms that connect more than 10 million fans to all things Monster Jam. Spin Master’s toys help extend that reach by translating fan-favorite Monster Jam trucks and gravity-defying stunts from the live events into authentic play at home.
“Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere,” said Jeff Bialosky, SVP of Global Partnerships, Feld Entertainment. “We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”
Under the renewed agreement, Spin Master will continue to design, develop, and market a full range of Monster Jam products globally, including die-cast vehicles, remote control trucks, and playsets, as well as future innovations to expand the brand into new categories and play experiences.