DISNEY LIVE! IS A SMASH HIT IN MADRID
SHATTERING WORLDWIDE BOX OFFICE RECORDS
Disney Live! presents Three Classic Fairy Tales scores huge audience turnout during its four week run in Madrid
Wednesday, January 13, MADRID – The touring production, Disney Live! presents Three Classic Fairy Tales shattered records last week while performing in Madrid, playing to more than 77,000 people in only four weeks. At an astounding average of ninety percent capacity per show at the Palacio Municipal de Congresos de Madrid, the engagement outshines numbers for the Disney Live! brand in its nearly six years of touring the globe with five unique productions.
“This crowning achievement for Disney Live! lets us know that despite the economy, wholesome entertainment is still important to families even as they are cutting back. They know that they are getting an authentic, high quality theatrical experience for their money,” said Horacio Renna, Feld Entertainment’s Regional Vice President of Marketing and Sales for Iberia and Latin America. “Disney Live!’s proven resiliency makes us optimistic about the future.”
The fourth Disney Live! instalment, Three Classic Fairy Tales premiered in China in 2008 with stops in Japan, Mexico, Korea and Southeast Asia before its European debut in Spain last Fall. The show, produced by Feld Entertainment in concert with The Walt Disney Company España & Portugal through Disney Theatrical Group, finds Mickey Mouse, Minnie Mouse, Donald and Goofy turning the pages on an enchanted adventure journeying through the awe-inspiring and courageous stories of Snow White and the Seven Dwarfs, Cinderella, and Beauty and the Beast.
Disney Live! launched in 2004 with a series of Broadway-quality, interactive touring theatre productions featuring Disney-themed stories for families with young children. Disney Live! inspires children and their parents to jump up out of their seats to sing, dance and play along with Disney characters in three dimensional stage productions.
In the near future The Walt Disney Company España y Portugal and Feld Entertainment will be proud to introduce the new Disney On Ice presents Princess Wishes, starting in Spain on February 18th.
“No company creates immersive family entertainment as The Walt Disney Company. We are thrilled with the release of “Disney on Ice present Princess Wishes” show that will offer a new quality opportunity to Disney fans in Spain,” said Simón Amselem, Country Manager The Walt Disney Company Spain & Portugal.
For ticket information, please visit www.disneyonice.es.
About Feld Entertainment, Inc.
Feld Entertainment is the worldwide leader in producing and presenting live entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 55 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Disney On Ice, Disney Live!, Doodlebops Live! and now Feld Entertainment Motor Sports.
About The Walt Disney Company in Spain and Portugal
The Walt Disney Company (TWDC) is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media group.
TWDC in Iberia has had a presence in Spain and Portugal since 1973 and 1982 respectively, with 2 offices based in Madrid and Lisbon. Disney employs around 607 people within these two countries. Disney is a major film distributor in the region with recent successes such as ‘Up’ and ‘G Force’. As one of Europe’s foremost suppliers of TV content, distributing Disney-branded and non-branded television, Disney distributes hit series including ‘FlashForward’, ‘Grey’s Anatomy’ and ‘Lost’ on channel Cuatro in Spain, and ‘The Wizards of Waverly Place’ on channel Sic in Portugal. The Disney Channel originally launched in Spain in April 1998 and 3 years later in Portugal, the channel has been free on air in Spain since July 2008 and more recently, Disney XD the new boy-focused, girl-inclusive channel was launched in September 2009.
About Disney Theatrical Group
DISNEY THEATRICAL PRODUCTIONS (DTP), a division of Disney Theatrical Group, operates under the direction of Thomas Schumacher and is among the world’s most successful commercial theatre producers. Reaching a global annual audience of more than 10 million people in over 40 countries, DTP produces and licenses Broadway musicals around the world including Grammy®, Tony® and Olivier-award winning THE LION KING, BEAUTY AND THE BEAST, Elton John & Tim Rice’s AIDA, TARZAN® and MARY POPPINS, a co-production with Cameron Mackintosh. DTP's most recent production, THE LITTLE MERMAID, debuted on Broadway in 2007 and that same year, DTP launched a touring stage version of Disney’s HIGH SCHOOL MUSICAL which can now be seen in 5 countries. Currently DTP has 10 productions running in Europe, across 6 countries. In addition, DTP licenses musical titles for local schools and community productions through Music Theatre International. Disney Theatrical Group also delivers live entertainment around the world through its partnership with Feld Entertainment, producer of Disney On Ice and Disney Live!, including HIGH SCHOOL MUSICAL: THE ICE TOUR and PLAYHOUSE DISNEY LIVE!
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Jo-Ann Enwezor, Feld Entertainment, +1 703-749-5509, [email protected]
Kurt Baker, Disney Live Family Entertainment, +1 818-553-5427, [email protected]
Lorena Fernandez-Pousa, The Walt Disney Company España y Portugal, +34 91 384 94 56, [email protected]